Simon Sinek thinks people should be taught to behave in the workplace. But maybe it's time for the workplace to grow up and behave like a millenial?
The Insta-age
Ah, the irony of having to check facebook while watching this. The usual line of fire - we're all addicted to our phones, we ignore 'real' life and relationships in favour of 'Face-crack', life was better when we knew how to make eye contact. He may be muddling cause and effect in some places (e.g. facebook use and depression), and overlooks that social media is a relationship with other humans. I keep hearing this about our 'addiction to our phones' in relation to so-called Millenials. Personally though I see two types of 'users' of social media, and two types of usage.
Addicted?
There is a problem with the psychological aspects of the design and marketing process that has made people dependent on, as he says, the dopamine hit and keen to trigger it. So people put up stuff that will be liked, and send out provocative messages. I know this only too well. People will ignore boring or difficult conversations/messages and engage with 'light' or interesting stuff. Put up a picture of your dog and everyone hits like. And the profit-making side of the industry needs to pull itself together and take action to self regulate this, like every other industry does.
People aren't drugs
But that rhetoric overlooks the amount of social interaction that is going on via phones and social media. The amount of relationship that are actually deepened and enriched across what were previously communication boundaries. When I get a dopamine hit from a gambling win, I'm not creating a human-human relationship. When I get a picture of a cat from my daughter I am. My daughter, or my friend, is not a dead-end high. She and I are mutually supportive. I always send messages to my daughter. She tells me, when we are hugging on the sofa, "I read them mum, I just don't reply." So I keep sending them. Social media has changed the way that we conduct our relatiosnhips, made them in a sense more asynchronous, but if you are being ignored by the guy next to you who is texting then perhaps you are the one who has the problem, not him. Perhaps you have to catch up with the world and find ways to accept that some of the people you will interact with physically are interacting digitally too.
A little help from my friends
An anecdote from the pub the other night. A very close friend was messaging me about a traumatic experience. I was able to offer a little support. The friends I was physically with were sympathetic. We were a small group, so they were still in company while I messaged for about ten minutes; the friend in my phone was alone and potentially in shock. Was it wrong of me to prioritse her over them? Does that represent a breakdown in society, a social addiction, a wrong turn? Or just a valuable broadening of the social sphere from the merely physical?
Work to live
As for instant gratification, no. You can be insta-gratified, but not physically gratified through social media. You can indulge fantasies but not realities. If you want to know what it is like to ride a mountain-bike down the Himalayan mountains at sunrise you can only experience this by doing this, and there are no quick fixes for that. What I see in my observations of 'millenials' is that they aren't finding 'Joy' in the workplace, that much is true. But that they are going beyond the workplace, writing new goals for themselves that don't align to capital wealth, product consumption, or even health-as-longevity. They are seeking (and finding) joy in experience, in social engagement, in community. This is a problem for businesses who are stuck in recruitment, management and retention patterns that assume a job is everyone's measure of social self-worth. Artists have long had to explain this mentality.
Work-life balance
So I agree that corporate environment are a bad fit for these individuals and their skills. But I can't endorse the view that the people should adapt, not the corporations themselves. Cell phones in meetings? In an all day workshop damn straight I'm going to keep my phone on and check to see if my baby sitter needs my attention. The workplace of the future is built on trust. Relationships are built on mutual respect. Workplaces need to begin to respect and understand that employees are beginning to see their employment as a choice - they can no longer expect loyalty and obedience from their staff in return for a monthly pay check and a chair. This guy contradicts his own point. He says that these 'millenials' need to learn to build relationships, develop trust, but he describes a situation between employer and employee which is based on fear and authority.
Post-capitalist paradigm
Sinek makes a comparison between the conference room and the dinner table. Of course, with friends and family (my 10 year old son's rule actually): no phones. For the course of the meal we eat and share our resources together, with those we are with. On occasion a remote friend will join us on skype - as part of the group. A group. But this mutual respect and appreciation is not something I and others feel we should automatically extend to our working environments. I have lost many many many hours to endless pointless meetings, locked in conference rooms and hyped up on coffee unable to be productive, sacrificing my time and presence often for nothing but the ego of the senior member of staff. By maintaining contact with the rest of our lives and our communities through our phones we are making active choices to reclaim power in this situation. Milennials will work, but they will not enslave themselves, for money.
Oh, and as for alarm clocks... ask me about it!